GroupM EMPOWER
WHO:
WPP-owned media agency GroupM aimed to do its bit to promote women in the industry with the launch of a nine-month development program for those who had demonstrated outstanding leadership potential through exceptional performance within the group.
WHY:
This scheme was designed to support and develop talented women, and aimed to foster growth, expand networks, and provide invaluable insights into the challenges and opportunities women faced in leadership roles.
The inaugural cohort, which included 50 women from across the GroupM UK network, supported the agency in advancing greater gender diversity in leadership.
HOW:
POWER UP YOUR NEGOTIATIONS was a key module in building skills, confidence and career advancement with these future leaders. Sessions were run throughout November 2023.
WHAT:
60% claim that the Actionable Next Steps are the most used tool post session
“Amy brings unparalleled expertise and passion for empowering women to approach negotiations with confidence. She has a proven track record in providing success driven tools. Negotiation for some can feel daunting, but Amy makes these conversations more accessible by sharing insightful strategies, an easy to use framework, alongside her enthusiasm to enhance negotiation skills across all business areas”.
Fiona Cameron, GroupM University
