“Build Trust Through Storytelling” with Rose Sandy (Author & Publisher)

In this insightful episode, Rose Sandy delves into the art of Negotiation, emphasising the critical role of self-awareness and self-advocacy.

Be Clear On Your Own Value

She encourages listeners to know their value and to always choose themselves in any Negotiation scenario.

Rose suggests creating a list of personal achievements and strengths to build confidence, a crucial step in any successful Negotiation.

Really “See” The Other Person

The episode explores the importance of understanding and connecting with the other party.

Rose discusses the need to truly "see" the other person, to ask meaningful questions and to build trust through the power of storytelling.

She believes that effective Negotiation is fundamentally about communication that aims for mutual benefit.

Rose shares practical strategies for approaching Negotiations with confidence and clarity, suggesting that if the term "Negotiation" were to disappear from the dictionary, "communication" would be a suitable replacement.

In Summary

This episode is a must-listen for anyone looking to enhance their Negotiation skills by building a foundation of self-awareness and effective communication.

Key Takeaways

  • Know Your Value: Always choose yourself in negotiations. Understand your worth and advocate for it.

  • Build Confidence: Boost your confidence by listing your achievements and strengths before entering a Negotiation.

  • Connect and Communicate: Truly see the other person, ask questions, and build trust through storytelling.

  • Focus on Communication: Remember that Negotiation is about achieving desired outcomes through effective communication.


Listen to the full episode here


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“Price is just one part of the Negotiation” Rhys MacLachlan (ITV)

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Passion is the key to unlocking Negotiation success with The Tradedesk’s Stu Colman