“Ask for more than what you want” with Xoogler & Creative X’s Rebecca Dykema

In a recent podcast episode, Rebecca Dykema, SVP of Partnerships and Creative Transformations at CreativeX, shares invaluable insights into the art of Negotiation. With a deep understanding of both personal and professional contexts, Rebecca emphasises that Negotiation is not just a formal process confined to boardrooms but an intrinsic part of everyday life.

The Pervasive Nature of Negotiation

"Your whole life is a Negotiation," Rebecca asserts, highlighting how Negotiation permeates every aspect of our lives, from workplace interactions to personal relationships. This pervasive nature makes it essential to hone Negotiation skills continually.

Essential Strategies for Successful Negotiation

Rebecca's top tips for Negotiation start with a simple yet often overlooked principle: ask for what you want. She stresses the importance of not only asking but also asking for more than what you initially desire. This approach can often lead to surprisingly favourable outcomes.

Another key strategy is Negotiating with the right person. Identifying the decision-maker and ensuring you have their attention is crucial. Additionally, building coalitions can significantly bolster your position, providing support and increasing your leverage.

The Role of Influence in Negotiation

Rebecca suggests that the term 'influence' could replace 'Negotiation' in the dictionary, underscoring the subtle yet powerful role it plays. Whether in personal or professional settings, the ability to influence others effectively is at the heart of successful Negotiation.

In-Person vs. Virtual Negotiation

Rebecca delves into the nuances between in-person and virtual Negotiations. Personal Negotiations, she notes, can be more emotional and fear-driven. Recognizing the value of asking for what you deserve is vital in these scenarios.

In the realm of virtual Negotiations, clear communication becomes even more critical. The absence of physical presence can lead to misunderstandings, so it's important to articulate your points clearly and avoid quick, thoughtless responses.

In Summary

Rebecca Dykema's insights reveal that mastering Negotiation is about more than just closing deals; it's about navigating everyday interactions with confidence and clarity. By asking for what you want, building coalitions and honing your influence, you can enhance both personal and professional relationships.

Key Takeaways

  • Negotiation is an everyday activity. It's a fundamental part of all interactions, both personal and professional.

  • Ask for what you want. And don't be afraid to ask for more than what you want.

  • Negotiate with the right person. Identify decision-makers and build coalitions to strengthen your position.

  • Recognise emotional dynamics. Personal Negotiations can be more emotional and fear-driven, so practice and recognize your worth.

  • Clear communication in virtual settings. In virtual Negotiations, prioritise clarity and be mindful of your responses.

  • Think influence over Negotiation. Consider 'influence' as a key component of Negotiation.


Listen to the full episode here


Previous
Previous

Passion is the key to unlocking Negotiation success with The Tradedesk’s Stu Colman

Next
Next

“The Power of Pause” with ex-Facebook’s Tony Evans